Neurosonics Audiomedical Labs Inc. from Chris Cairns on Vimeo.
... and a prediction that that bloke who started to see codes in the bible would be proud of:
You've got to hang around until about 1:05 for the wierdly similar Beastie Boys bit (ok I know it's not that similar but it's a good excuse to throw some Futurama up on the blog [I also love the fact that there are 12 year olds out there putting stuff like this on youtube]).
The (Neurosonics) video is apparently a self promo for all those involved - check out the website here - including the post production and special effects juggernaut The Mill. Obviously this is one very excellent bit of film that can be appreciated fully just for the spectacle. However, the mighty Faris Yakob was inspired enough by it to write an insightful piece on the blending of technology with human biology and psychology that is well worth reading.
In another little production/technology/Futurama-prediction tidbit, Faris came up with the goods again yesterday with a tweet pointing to this rather amazing new video recording/viewing technique here. I give it about 6 months before it's being utilised by the adult films industry.
I'm sure that if you work in advertising then you probably already check Faris Yakob's blog, but if not then I'm finding it pretty essential reading. Even if you don't, his blog is well worth checking out from time to time for some interesting takes on technology, society and ideas in general: http://farisyakob.typepad.com/blog/
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