Monday 26 April 2010

Peugeot

I was eating in a restaurant recently and noticed that the pepper mill in the middle of the table was made by Peugeot. Interestingly I felt that these pepper mills do more to advertise their brand than any of the advertising they have come out with in the last 5 years. An endearingly odd throw back to the family run manufacturing origins of the company in 19th century France, they are loaded with real heritage and quality, and a charm that makes you instantly reconsider the company best known for it's middle of the road cars.

Whilst I find more classic marketing such as the BA ads from the 80s, Hello Boys and any number of other examples, interesting, it is this sort of marketing (I doubt it could even be categorised as marketing in the traditional sense) that I find fascinating; incedental services and products, or even by-products, that make you perceive a brand or company from an entirely new, or renewed, persepctive.