"Eat Bachelor Chow!"

Conclusive proof that life is slowly turning into that depicted in Futurama:

Neurosonics Audiomedical Labs Inc. from Chris Cairns on Vimeo.

... and a prediction that that bloke who started to see codes in the bible would be proud of:



You've got to hang around until about 1:05 for the wierdly similar Beastie Boys bit (ok I know it's not that similar but it's a good excuse to throw some Futurama up on the blog [I also love the fact that there are 12 year olds out there putting stuff like this on youtube]).

The (Neurosonics) video is apparently a self promo for all those involved - check out the website here - including the post production and special effects juggernaut The Mill. Obviously this is one very excellent bit of film that can be appreciated fully just for the spectacle. However, the mighty Faris Yakob was inspired enough by it to write an insightful piece on the blending of technology with human biology and psychology that is well worth reading.

In another little production/technology/Futurama-prediction tidbit, Faris came up with the goods again yesterday with a tweet pointing to this rather amazing new video recording/viewing technique here. I give it about 6 months before it's being utilised by the adult films industry.

I'm sure that if you work in advertising then you probably already check Faris Yakob's blog, but if not then I'm finding it pretty essential reading. Even if you don't, his blog is well worth checking out from time to time for some interesting takes on technology, society and ideas in general: http://farisyakob.typepad.com/blog/

Onwards

An absolutely brilliant piece of digital advertising by AKQA for Nike thats been floating around for a while:

Onwards from AKQA on Vimeo.

It's tickling my fancy partly because I love James Jarvis' work and the animation is captivating in an MC Escher/Mobius strip kinda way. But, moreover, I'm smitten because it is the one of the first ads to bring running out from either the eccentric and slightly older image of the 118 man, or from the slightly technical and 'jockier' side that typified much of the previous advertising centered on running. Instead, it makes me feel an ounce cooler about running, a feeling that is often quickly dispelled by the onset of cramp!

Another that springs to mind (interestingly another Nike idea) is LCD Soundsystem's 45:33, the soundtrack to a good few of my runs over the North Downs.

45:33: Nike+ Original Run - LCD Soundsystem

If 'Onwards' whetted your appetite, the first part of a rather good documentary about James Jarvis' running and art is here:



and a slightly older, but perhaps more insightful into Jarvis' art, video by Alex Gould is also worth a look:

James Jarvis from Ika Zcha on Vimeo.