Ah, Maggie, in the world of advertising, there's no such thing as a lie. There's only the expedient exaggeration. You ought to know that.

One month in and there've been ups; downs; learning; re-learning; adjusting; adapting; getting the last train back and the first train in; long lunches; vastly more short stolen-slice-of-toast-at-the-desk lunches; gaffs; mistakes; work perfectly done; pitching; kareoke with the partners; getting drunk in the office; interviwing people in the street; and research done in the British Library.

What has become clear to me in this short space of time is that this is one of the most bizarre industries, riddled with contradictions and sometimes underpinned by the most outlandish of incidents and ideas. However, despite the twists and turns, tantrums and tears, I'm certain wouldn't want to work in any other industry.